Sustainable Fashion: A Guide to Making Ethical Shopping Choices

As consumers, we all have the power to make a difference with our purchases. By choosing sustainable(r) fashion brands, we can help reduce our impact on the environment and support fair labor practices in the fashion industry. We’re here to help you make these choices. Here’s a guide to making ethical choices when it comes to fashion:

1. Look for sustainable materials.

Sustainable fashion brands often use organic, recycled or eco-friendly materials in their products. Look for clothing made from materials such as TENCEL™ lyocell or recycled polyester. Check this link for a list of sustainable materials.

2. Think about the production process.

Sustainable fashion brands often apply sustainable production methods, such as reducing water consumption, using renewable energy sources and promoting circularity in their production process. This is of course difficult to find out for every item, but in general this is mainly pursued by brands that have a sustainable policy. We have included this for you in our sustainable brands Top 5 .

3. Support fair labor practices.

Look for brands that prioritize fair labor practices and work to improve working conditions in the fashion industry. This may include brands that work with Fair Trade certified producers (and/or are certified themselves) or brands that are transparent about their supply chain.

4. Choose quality over quantity.

Instead of buying cheap, fast fashion items that are meant to be worn a few times and then thrown away (Fast Fashion), invest in high-quality, timeless pieces that are made to last.

As a company we believe that sustainable fashion is the future. Conscious shopping is mainly about a coherence between the above points, this is what we strive for in the store.

We still have a long way to go, but every step in the right direction is a little better! We are proud to offer a carefully curated selection of brands that share our commitment to sustainability and ethical manufacturing practices. Our top picks can be found in our sustainable kermen top 5.